Adwords Specialist

TrueCourse Communications

Company :  TrueCourse Communications
Location :  Kanata, ON, Canada
Job Type :  Full-time
Job Status :  Permanent
Truecourse Communications is looking for an intelligent, motivated Digital Marketing Specialist for a part-time, home based opportunity to assist our clients in meeting their advertising objectives. The ideal candidate will have at least two years of experience in Pay Per Click Advertising (PPC), strong written and verbal skills, and proven expertise with Google AdWords.

The candidate should also be results driven, ambitious, organized, articulate, and a self-starter with the ability to manage multiple accounts. The Digital Marketing Specialist will be responsible for developing, implementing and launching PPC Campaigns for various clients in various industries with particular emphasis in the automotive vertical. The candidate should have a strong understanding of search engine marketing in Google AdWords, Bing Ads and Google Analytics.

  • Research and implement PPC campaigns and strategies.
  • Design and build search ads, remarketing lists and responsive ads.
  • Setup account linking and conversion tracking.
  • Manage and optimize client’s existing media campaigns across multiple publishers.
  • Conduct keyword and brand research to aide in campaign strategy and development.
  • Generate monthly reports and analyze performance of campaigns along with recommendations for opportunities and/or improvements.
  • Assist Digital Marketing Manager with campaign development, budget tracking, account updates and campaign analytics.

Required Skills
  • Google AdWords and Bing Ads knowledge and management skills.
  • Experience with Google Analytics and conversion tracking.
  • Experience with Google Tag Manager.
  • Strong written and verbal communications skills.
  • Knowledge of / capability with G Suite and associated apps.
  • Experience with Wordpress / coding.
Google AdWords & Bing Ads Certifications beneficial.
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