Digital Marketing Manager

Chef's Plate


Company :  Chef's Plate
Location :  Toronto, CA, Canada
Job Type :  Full-time
Job Status :  Permanent
 
Listing Info

About Chef’s Plate

Chef’s Plate is a Toronto startup that is redefining the way Canadians eat. We built Chef’s Plate with one simple belief: eat better, live better. We provide exceptional food direct to our customers online. We launched in November 2014 and have been blown away by customer response since then. We’re now looking to bring amazing people, like you, together to drive our vision and redefine the way people think about food. Check out www.chefsplate.com.



The Opportunity

We’re looking for a Digital Marketing Manager who will be responsible for driving online customer acquisition, analytics and optimization of our marketing funnel. The ideal candidate will be a data-driven, analytical thinker. Specifically, you will be responsible for digital media buying and management of the day-to-day operations of social, search, display, promoted content and retargeting campaigns. The candidate must eat, sleep and breathe digital strategy and ideally have 2+ years of experience in a similar capacity. This is a critical role in the company and the person will report directly to the Co-Founder.



In This Role, You Will
  • Lead customer acquisition strategy and execution of campaigns with a focus on paid online media and content
  • Lead paid social (primarily Facebook) ad campaigns, lead generation, landing pages and email drip campaigns
  • Manage all PPC programs to expected ROI with an understanding of cost per acquisition, retention and lifetime value
  • Review daily, weekly, monthly reports and statistics to monitor and adjust key marketing programs in order to maximize growth
  • Manage web analytics to provide in-depth analysis of website and channel performance through analysis of traffic, the conversion funnel, average order size, and ROI to make recommendations and implement strategies for improvement
  • Work with development and design team to develop new landing pages, ad creative and A/B testing
  • Work with brand marketing and social media team to align organic and paid social efforts
  • Manage any agencies, freelance partners or media buying outlets


Must Haves
  • Prior experience managing and optimizing various paid Facebook campaigns through Native ad manager or external exchange networks
  • Familiarity with other digital marketing tools such as Steelhouse, Optimizely, Bounce Exchange or comparable technical marketing stacks
  • Experience in e-commerce and/or digital media agency experience
  • Creative thinker who can generate innovative ideas and solutions and partner effectively with brand marketing and other creative teams
  • Online Analytics (Google Analytics, Mixpanel)
  • Self-directed, proactive and able to define and execute projects independently
  • High proficiency in Excel required
  • Bachelor’s degree in a marketing or quantitative discipline
  • Working knowledge of HTML, CSS, and JavaScript development constraints a large asset


Personal Attributes
  • An enthusiastic, energetic attitude to contribute to a start-up environment
  • The ability to thrive in a fast-paced environment. A go-getter with a "make stuff happen" mentality.
  • A passion for what we do - calling all foodies!


Benefits

At Chef’s Plate, we’re building the leading online food brand in Canada. If you’re looking to get involved in the early stages of a fast-growing company, then this role is for you!

Perks Include
  • Flexible work hours
  • Downtown office location at Duncan & Adelaide
  • Large opportunity for increased responsibility and growth in company
  • Free weekly Chef's Plate Subsription
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